What are WhatsApp Flows?
WhatsApp flows are considered a step by step conversation (a chat flow) inside a WhatsApp chat that helps businesses interact with their customers in a much easier and efficient way. This flow leverages businesses to ask for feedback or services related questions, get answers to the same, or guide the audience through any purchase or booking tasks, all without switching to the business app or website. This makes things easier for both the company and the customer. To put it even more simply, it is like a Google form you fill in, with step-by-step details, in a mini app version.
What are the Benefits of WhatsApp Flows?
1. Higher Level of Customer Engagement
Since flows are easy to adapt to and are inside a very familiar app like WhatsApp, they keep users engaged for a longer time. They enable a brand to have quick and easy going chats as per the nature of the audience. With this, both the business and the customer get satisfactory and meaningful results from their conversations.
2. Much Quicker and Efficient Support to Customers
Because of WhatsApp Flows, handling customer queries becomes simple through automation. This automation in responses helps in 24X7 availability, reduces wait times, and improves overall quality of customer support.
3. It is Very Cost Effective
These flows are a great source for improving business metrics, engagement, ROI, satisfaction, conversions, all from a very affordable platform. It helps businesses save costs, time, and money, all while bringing an exemplary customer experience.
4. Better Collection of Leads and Better Qualification
With WhatsApp Flows, businesses can easily collect customer details and directly qualify leads, right inside the chat window. These flows make the whole journey quicker and smoother for the brand and the customer. Take any process, like appointment booking, enquiry regarding products and services, or a guide for a lean process.
5. Better ROI
They are beneficial for getting lower drop-offs, personalized suggestions, and also help in understanding what the customer would want. This helps in better customer conversions, and a brand builds trust when it can fully resolve queries and provide prompt services to the customers with ease.
Use Cases in WhatsApp Flows
- Using flows, brands can reactivate inactive customers, use CTAs to prompt them to take action, and update their details at the same time. This works best for retailers with big dormant or customer lists.
- WhatsApp flows make it easy for brands to collect customer feedback, right after any purchase or event. This helps in increasing response rates and gauging better insights on their services, too.
- When high traffic periods, like the festive season, it gets difficult for the customer support team to attend to every query of the customers. With the automation built into WhatsApp flows that easily engage customers with a set of questions and resolutions, it becomes easier for the team to focus on much complex tasks.
- WhatsApp flows make appointment booking and scheduling much easier with a step by step flow for customers to easily understand. Especially in the case of the healthcare industry, leveraging these flows decreases the manual way of explaining each step; rather, just a quick flow with CTAs and buttons does the entire work, resulting in lower cases of drop-offs or no-shows.
- For any event registration, brands can handle the entire registration process within the WhatsApp window. These flows make it easier for a person to receive event reminders, tickets, and fully perform the entire registration right inside the chat without having to go to the brand’s page.
- As for the sector like BFSI, they can quickly do the verification of a person’s documents and details like the PAN, address, employment information, etc, right inside the chat, and even a much lengthier process like eKYC can be easily done by enabling a simple WhatsApp flow in the chats.
- They make it easier for brands to collect important customer details like name, gender, city, and many more directly in the chats. Because this process is very simple and subtle, it is easier for people to complete it than in the case of pop-ups and long forms.
WhatsApp Flows Made Easier With Tsignal
We bring you Tsignal’s WhatsApp Business API, where creating and managing WhatsApp flows becomes much easier and fun for businesses. This fast and robots channel ensures that everything can be automated right inside WhatsApp, and your brand’s voice is easily interpreted in each chat flow, without overwhelming your team. Be it lead capturing or appointment booking, with our WhatsApp Business API, you can deliver faster responses, get higher engagement, and have a complete mini app experience inside a simple chat.
We promise you 0 barrier to language, have diverse levels of communication with PDFs, CTAs, videos, and replies that are the quickest ever! Along with that, you can gain quick insights on customer queries, user behaviour, current trends, and much more, all from one simple and feasible platform like WhatsApp. Be it anything like quick onboarding or a query regarding any doubt in the process, Tsignal is always there to assist you anytime, anywhere.
Conclusion
Now we know that WhatsApp flows are a very simple chat flow in WhatsApp. It is a great tool for businesses to have smooth and systematic communication with their customers. It helps make conversations clearer, quicker, and interactive for the customers, creating good customer experiences. With this, businesses gain lower drop-offs and boost the performance and ROI of their campaigns. Are you ready to explore how WhatsApp Flows will change the game of your business communication? Then, don’t wait any longer, and start right with Tsignal