Let’s think about the last message we received from a brand and really opened it to know what it is. We know it wasn’t in your mail inbox, whose emails you hardly open, or your SMS messages, because who even opens those, right? We agree with you, because who has the time to open a whole long trail of whatnot messages? But, we do open our WhatsApp messages and check every one of them. The reason is that WhatsApp feels personal to us. It is a very familiar place to chat with our family and friends, and that’s why using this tool to channel business communication is a great option that businesses should seize. To help you understand this even better, Tsignal brings you this blog. Here, we will break down every new feature of this messaging app and explain what makes it a perfect tool for your branding.
What Is WhatsApp, and Why Is It the Best Tool For Business Communication?
As we start with the very first part of this guide, let us understand what makes WhatsApp a perfect choice for business communication. WhatsApp is a communication channel that we use to communicate with people; all we need is our number, and we can log in to it and use it every day. It is simple to understand, we can upload stories on it as we do on Instagram, video and voice call our pals, and that makes it a very friendly space to connect with people. WhatsApp Business messaging has really shaped the way brands can communicate with their customers.
The reason is straightforward: we always open our WhatsApp and check our messages. It is an “everyday communication tool” through which we communicate with our colleagues, our family members, friends, and people we are connected with. This clears the first reason why do business through WhatsApp, achieve a very remarkable level of higher engagement.
The second important reason is that, we can chat with our customers through automated chat flows. This supports its feature of Two-Way Communication. It allows companies to communicate directly with their customers in a 1:1 manner, referring to any query quickly, responding in a way that customers feel comfortable with, and most importantly, it is the same place where they talk with their friends and family, and this blend of familiarity and spontaneity makes WhatsApp a perfect channel for business-customer communication.
Also Read: What is a WhatsApp Chatbot? A Guide for Businesses
What are The Exclusive WhatsApp Features in 2025
Now, we will discuss the new features in the app WhatsApp, which give it the laurel of being the most reliable business communication channel:
- CTWA: Click to WhatsApp Ads or CTWA is a process where a person clicks on an advertisement on social media apps like Facebook and Instagram, and is redirected straight to the WhatsApp chat of the business. It is a very new feature in WhatsApp that has made product purchase, fetching customer feedback, product/service enquiry, raising queries, and many more easier for the customers and also for the companies, as this feature works like a mini-app version of the brand, without the customer having to switch to different pages and apps.
- API Request: This feature is launched by Tsignal itself in our system. Since we are a communication service provider, many times knowing the dynamic data of a customer is not something we know about. So, to fetch that data and give the desired answer to the end customer, we have added a new feature called API request in our chatbot system, where we can request a brand’s API that will help us give the result to the user themselves. A simple scenario to support this is: Suppose a customer asks a brand, “What is my wallet credit?” Now, this is dynamic data, which we, a communication service provider, know nothing of. To provide the end user with the answer to how much wallet credit he or she has, we will make an API request to the brand, which will have the data of how much wallet credit the user has, and then send it to the end user.
- If or Else: This is again a new feature that we have launched in our system. A Chatbot can run on a conditional basis as well. This feature works as a set of keywords that have an allocated answer for each. Whenever there is a question from the brand, like, “Do you like our services?” For a question like this, there can be conditional answers like yes, no, maybe, I am not interested, or even big sentences. Whenever an answer has a word that matches the set of keywords in the system, the allocated message for that word in the message gets sent.
- Location: Brands can share the location of any event they host, with their customers directly through WhatsApp messages. This is a great move in making customers feel excited and pulled towards the brand, as this creates urgency among them.For example, a brand like Myntra hosts an event and needs a big audience, so they send the location of the venue along with the time of its commencement. This excites the customers and prompts them to become a part of the event. It makes them feel included, too.
- Media and Engagement Features: Brands can share more than messages now with their customers, and so do the customers. Now, people can share high-quality images and videos right on WhatsApp, which gives a much creative and vibrant look to our messages. It is all the more important for businesses because again, it will give your messages a whole new look, with a better way to explain your services and sell your products.
- Voice and Video Calling: A 1:1 interaction with customers, with both video calling and voice calling facilities in WhatsApp. Businesses can directly call their customers whenever they need any assistance regarding any update or anything they come across. For example, if there are instructions needed for a location or an event, for which the user was sent the location of the hosted event, he or she can directly call the business or vice versa.
- Enhanced Security and Account Controls: Much tighter security controls through the introduction of passkey authentication and safer account recovery options, for the users to create a safe chatting experience, especially when users share important information.
Also Read: What is CTWA: Turn Clicks to Conversations
Why Should Tsignal’s WhatsApp Business API Be Your Choice?
Tsignal’s WhatsApp Business API services are a combination of simple, fast, and reliable usage for our customers. We prioritise helping businesses connect with their customers without any hindrances, right where they are the most active, and easily send order updates, payment-related updates, order updates, or quick responses to any customer query. And, with the arrival of CTWA, expanding the bandwidth of your ads and achieving higher ROI is easier than ever. The best part about WhatsApp, as said before, is the most familiar chatting place for both customers and businesses. What sets Tsignal apart is our all-time available and fully reliable customer support system, which is always there to assist our clients with anything they feel stuck with.
Our platform is built in such a way that it grows along with your business. We keep up with the pace at which you want to take your level of communication, providing you with time-to-time analytics and language support to reach a wider audience. Our new features, like API requests, the If or Else feature, and sharing location, are a step towards making customer communication even smoother and happier for our customers and their clients.
Conclusion
WhatsApp business messaging has become an incredible way-maker for business communication today. Using it strategically will help you improve customer engagement, get a higher ROI with ad-supported conversation. Not only chatting, it now helps customers complete purchases, make payments, voice and video call brands, as well as booking. If used strategically, this is indeed a great tool for your business in ways you can’t comprehend. And, with Tsignal, we make that path reachable for you through our exclusive and easy to understand for anyone. Need the best business communication? Come to Tsignal’s way to experience it in reality.